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All talk around the so-called “PR 2.0″ within the industry seems to focus on monitoring and reporting back quantatitve results of mentions or blog ‘coverage’ to clients or comms directors. The quantative element can prove important, but giving it so much prominence removes the actual essence of the digital landscape. Who really cares how many [...]
A colleague of mine at Weber Shandwick recently introduced me to a really cool social networking visibility tool called HowSociable (http://www.howsociable.com), which she discovered through fellow IPGer Robin Wilson’s blog The Opposite Direction (well worth a read). The site monitors the visibility of over 10,000 brands across user generated content sites such as YouTube, microblogging through [...]
There is no denying it, Apple’s new MacBooks are a work of pure genius; combining hugely impressive specs and a beautifully sleek design into a package that sets everyone’s inner geek going.
However, the price tag - though not uncharacteristically Apple - is surprising bearing in mind the current financial turmoil and uncertainty.
While the rest of [...]
Politics this week: a summary of world news - The Economist
(tags: Bloomberg Kgalema Credit crunch banking financial crisis Zimbabwe Mexico Iraq)
Vodafone, Nokia or Apple: which mobile is music to your ears? - Telegraph
(tags: apple nokia vodafone music store iTunes)
Google Earth plumbs the depths of the oceans - Times Online
(tags: google earth oceans gps maps tech [...]
This morning, a report on BBC Breakfast covered news that the number of UK students choosing to remain in halls after their first year has plummeted over the past five years due to marked changes in student lifestyles.
According to the report, the latest generation of students are “opting” for “more expensive” private accommodation over [...]
Today, T-Mobile launched the G1, the first mobile handset to run Google’s Android mobile operating system. Interestingly, during the launch, Google took a total backseat, letting T-Mobile run the show and reveal the first incarnation of the Android platform, a tactic totally polarised to Apple’s usual brand-controlled iPhone launch frenzy.
The approach Google had to the [...]
Google’s Chrome browser generated a groundswell of attention when it was released two weeks ago due to the nature of both its release and its t’s&c’s on privacy. However, perhaps unsurprisingly, there has been very little focus on the browser’s functionality besides the fact that it apparently “takes Microsoft’s Internet Explorer 8 head on”.
Apart from [...]
I don’t profess to know much about financial markets in the slightest, however I am ever-so-slightly concerned about the announcement of a possible takeover of troubled bank HBOS by Lloyds TSB.
Although Lloyds TSB is being hailed as the saviour of the UK’s biggest mortgage lender, the £trillion merger is essentially a Gordon Brown endorsed [...]
The first thing that strikes me when I hear the conflicting debates about the apparent issues that Oxbridge has with state school admissions is that there seems to be a large amount of “shifting the blame” by the government.
Last week, Professor Amanda Roberts, Cambridge vice-chancellor, attacked ministers blaming Oxbridge’s admissions process as “non-state school friendly” [...]
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