A colleague of mine at Weber Shandwick recently introduced me to a really cool social networking visibility tool called HowSociable (http://www.howsociable.com), which she discovered through fellow IPGer Robin Wilson’s blog The Opposite Direction (well worth a read). The site monitors the visibility of over 10,000 brands across user generated content sites such as YouTube, microblogging through Twitter, and presence on the likes of Facebook and Bebo.
After searching for a brand, HowSociable pulls up scores for presence on each network and tallies these up as a total for comparison with competitors, for example.
The itemised view below the grand total is the most useful part of the service for my purposes, as it helps me to expose exactly which part of a digital campaign is not working or needs work.
However, HowSociable only really gives quantative data and provides no information on which audiences the brand is actually visable to, which means this tool must be used in combination with other tools to be effective.
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One Comment
Cheers for flagging this - it proves to be quite an interesting tool, though I’m not entirely sure how to put the metrics to use!