Monthly Archives: October 2008

PR 2.0 - delivering real results

All talk around the so-called “PR 2.0″ within the industry seems to focus on monitoring and reporting back quantatitve results of mentions or blog ‘coverage’ to clients or comms directors. The quantative element can prove important, but giving it so much prominence removes the actual essence of the digital landscape. Who really cares how many [...]

HowSociable is your brand?

A colleague of mine at Weber Shandwick recently introduced me to a really cool social networking visibility tool called HowSociable (http://www.howsociable.com), which she discovered through fellow IPGer Robin Wilson’s blog The Opposite Direction (well worth a read). The site monitors the visibility of over 10,000 brands across user generated content sites such as YouTube, microblogging through [...]

Apple launches best MacBook yet - but will it sell?

There is no denying it, Apple’s new MacBooks are a work of pure genius; combining hugely impressive specs and a beautifully sleek design into a package that sets everyone’s inner geek going.
However, the price tag - though not uncharacteristically Apple - is surprising bearing in mind the current financial turmoil and uncertainty.
While the rest of [...]

links for 2008-10-09

Politics this week: a summary of world news - The Economist
(tags: Bloomberg Kgalema Credit crunch banking financial crisis Zimbabwe Mexico Iraq)

Vodafone, Nokia or Apple: which mobile is music to your ears? - Telegraph
(tags: apple nokia vodafone music store iTunes)

Google Earth plumbs the depths of the oceans - Times Online
(tags: google earth oceans gps maps tech [...]